How you design and construct your website depends on the image and mood that you would like to convey as well as the purpose for the website. However, no matter what your site is about, following these five tips can help your website stand out and bring in business.
First, plan the overall look and feel of your website before you create the page. Make several sketches of the site and indicate spots for the important parts of the page, such as the navigation, shopping basket, text and the logo. The sketch will serve as your guide as you begin creating the code for the site.
Then, work on the action part of the website. For example, if your site is an e-commerce site, create the shopping basket or hire someone to do it for you. In addition, customers need their personal and financial information to remain private. As a result, it is essential to include security on the site.
Plan the organization of the pages. Make an organization chart first to help map where the pages will be linked. After the pages are in place, be sure to add a search function that will appear on each page. In addition, include a site map for a visual guide to the site’s organization. Your customers need to be able to find the information they need quickly and easily or they may become frustrated and exit your site.
Use SEO keywords and techniques, but do not overdo it. Your keywords only need to have a 1% to 3% density, or they will appear too often and some search engines will penalize your site and bury it in the rankings. Hire a skilled writer to smoothly integrate the keywords into the content so the information is usable and easy to read for your customers.
Finally, use rich media, such as videos, sound, slide shows or photographs to show your product or demonstrate your service. However, be judicious or your page will have too many visual elements and your customers will be confused or distracted rather than engaged. One or two elements per page on most pages is enough to catch the users’ attention.
Your business’s website requires careful planning to help bring in customers. Take your time, and test your site with potential customers to make sure that you don’t have any problems or bugs on the site. A well-planned site represents your business in a professional manner and can be your organization’s most valuable asset.